The keys to success: market, team and capital
One of the key points raised during the discussion was the importance of a solid potential market. Entrepreneurs need to clearly identify the size, target and market segment they are aiming for.
The second essential ingredient is a complementary founding team. Ideally, it should be made up of an expert in technological innovation and an expert in business development. When presenting to investors, founders should highlight their customers, the life cycle of their technology, the types of contracts offered and their competitive advantages.
Capital distribution is also a crucial factor. A 50/50 split between the founders is perceived as more reassuring and sustainable. Ideally, the capital should be divided between two people or between several investors with economic rights only, with no voting rights.
Priority to marketing
An important point made at the Café Agtech: marketing, markets, segments and customers take precedence over technology and patents. While patents are necessary, customer loyalty offers stronger protection.
Promising companies
Several innovative companies were present, including :
The Agtech Café provided an opportunity for constructive and inspiring exchanges, confirming the dynamism and potential of Quebec's agtech ecosystem.
The next event will take place in 2025!
